What next?

Your Product is built, your audience is engaged, and everything is sailing smoothly. What next?

We’ve all heard the pithy maxim “Do one thing, and do it well”.

This “Unix Philosophy” was invented by Ken Thompson in the context of modular software development. Later it was famously repurposed by Steve Jobs with a broader application.

Today, we apply this principle to lean Product Management. We aim to create Products that do one thing, really well.

So, when our Product is built, and our audience is engaged, and everything is sailing smoothly, we can be left wondering… “What next?”

One answer is to keep building more and more features, leaving our original lean intent behind. Another option:

Do the same thing, do it well, for someone else.

Take out your Business Model Canvas, and rethink your Customer Segment. You can repurpose your existing work, leverage your success, and create a whole new revenue stream with very little investment.

What are the use cases for your Product that you’ve intentionally avoided, which could open new revenue opportunities? Who are the people you have yet to reach?

Author: Luke Carbis

Luke is learning to trust his intuition, value Practice over Theory, and write.