Wouldn’t it be cool if…

“Wouldn’t it be cool if…” is a phrase I hear myself saying quite a lot.

It may, on the surface, seem a little unacademic, but I’ve found the expression to be very useful.

Wouldn’t it be cool if…

… sets people at ease
… invites collaboration
… invites exploration
… encourages new thoughts and ideas
… is a starting point for User Stories

Wouldn’t it be cool if,
as <persona>,
I could <do something>,
so that <reason>.

How can you structure your user feedback into Wouldn’t It Be Cool Ifs?

When you do that, feedback like “Your Product needs an external service integration” becomes “Wouldn’t it be cool if your Product integrated with an external service?

Now you have a new idea which is exciting, explorable, and actionable.