Getting Serious

Serious products have a very clear purpose. The player is moved along a narrative from Point A to Point B.

Have you ever played a “Serious Game”? The term refers to a video game which has been designed for a purpose other than entertainment.

Some of the “serious” games I’ve played explore themes like depression, ageing, innovation, empathy, and of course, education. Serious matters.

Serious games have a very clear purpose, and every single element of the game is designed to achieve this purpose. For example, if the goal is for a player to recognise the warning signs of occupational burnout, interactions will revolve around long-hours, anxiety, and sleep. The player is moved along a narrative from Point A to Point B.

We can use this same approach to create a user-flow “narrative” in our Products. What are our “serious” objectives? Who are our players, and where is their Point A and Point B?

Author: Luke Carbis

Luke is learning to trust his intuition, value Practice over Theory, and write.