The colloquial phrase Quantum Leap or Quantum Shift means to make a very large improvement or change. Ironically, this is the exact opposite of Quantum’s scientific definition, which refers specifically to the smallest possible change.
When operating at scale, we find that small changes to our product can create large changes to user behaviour. A good question to ask ourselves is: What’s the smallest possible change I can make to my product which will result in the largest possible returns?
The answer will give us a hypothesis: I believe that moving the advertisement into the sidebar will increase my email subscription rate by 10%.
Now, test, measure, and iterate. Aim to achieve a huge quantum leap by implementing a tiny quantum change.