Some people have social anxieties, or one of a vast range of phobias. Me? I’m frightened of seeing myself on a recorded video.
So, when I decided that I wanted to start creating YouTube content (it’s important to balance creation and consumption), I had some serious YouTube-phobia to overcome.
Now, I adore the cinema (I saw 110 movies in 2017), and I’m obsessed with the potential of Virtual Reality. So it only seemed natural to start a VR Movie Reviews channel, where I can discuss what works (and what doesn’t) in immersive storytelling.
To date, I’ve created 6 videos, and planned quite a few more. I find myself improving the my video content skills with every try.
It’s very important to me to be a creator, not just a consumer.
It’s very easy for me to consume, and consume, and never stop. It’s hard to let the inspiring inspire.
Recently I came across a Kickstarter project for an 80’s arcade themed game 198X. This time, I couldn’t help but be inspired by the retro art style. So, I decided to give it a go for myself.
After a half-day of art history study, tutorials, and practice, this is the result. I’m really happy with it, and I’ve resolved to keep practicing. Maybe animate those little limbs and create a side-scroller?
Small changes to our product can lead to large changes in user behaviour.
The colloquial phrase Quantum Leap or Quantum Shift means to make a very large improvement or change. Ironically, this is the exact opposite of Quantum’s scientific definition, which refers specifically to the smallest possible change.
When operating at scale, we find that small changes to our product can create large changes to user behaviour. A good question to ask ourselves is: What’s the smallest possible change I can make to my product which will result in the largest possible returns?
The answer will give us a hypothesis: I believe that moving the advertisement into the sidebar will increase my email subscription rate by 10%.
Now, test, measure, and iterate. Aim to achieve a huge quantum leap by implementing a tiny quantum change.