Small changes to our product can lead to large changes in user behaviour.
The colloquial phrase Quantum Leap or Quantum Shift means to make a very large improvement or change. Ironically, this is the exact opposite of Quantum’s scientific definition, which refers specifically to the smallest possible change.
When operating at scale, we find that small changes to our product can create large changes to user behaviour. A good question to ask ourselves is: What’s the smallest possible change I can make to my product which will result in the largest possible returns?
The answer will give us a hypothesis: I believe that moving the advertisement into the sidebar will increase my email subscription rate by 10%.
Now, test, measure, and iterate. Aim to achieve a huge quantum leap by implementing a tiny quantum change.
We have something new to learn from everyone.
We keep moving forward, opening new doors, and doing new things, because we’re curious and curiosity keeps leading us down new paths.
— Walt Disney
Are you curious?
Curiosity and silence go together.
Curiosity is about searching and discovery. Things that get in the way of that are pride, arrogance, loudness, teaching, and even problem solving.
You can’t sell and be curious at the same time.
You need to be quiet.
Listen. Really listen. Empathise. Be quiet.
We have something new to learn from everyone: the elderly, our children, the arrogant, the meek.
In every conversation: Stop evaluating, and listen for something to learn.