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Marketing with Humility
Being humble means being honest about ourselves, not promoting the aspects we think others will like best.
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Finding Your Swoosh
An entrepreneur could never design a logo as effective as Starbucks.
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Higher Trust, Not Lower Price
Purchase hesitation isn’t ever because of price. It’s because the audience lacks trust.
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Get Crispy
When hard decisions need to be made, a generic purpose statement is useless.
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Tangible and Social
In our ultra-connected, hi-fidelity world, the vinyl trend seems out of place. What drives interest in such an outdated format?