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Quantum Leap
Small changes to our product can lead to large changes in user behaviour.
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Data Means Nothing
Data can mean anything, therefore it means nothing. How, then, can we extract meaning from a dataset?
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Minimum Viable Marketing
Most marketing campaigns, aim to reach as many eyes as possible. Here’s another approach: Minimum Viable Marketing.
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Choosing the Right Metrics for Distributed Teams
Office environments have a built-in productivity tracking tool: Visibility. But how do you keep remote teams accountable?