Luke Carbis

Wouldn’t it be cool if…

“Wouldn’t it be cool if…” is a phrase I hear myself saying quite a lot.

It may, on the surface, seem a little unacademic, but I’ve found the expression to be very useful.

Wouldn’t it be cool if…

… sets people at ease
… invites collaboration
… invites exploration
… encourages new thoughts and ideas
… is a starting point for User Stories

Wouldn’t it be cool if,
as <persona>,
I could <do something>,
so that <reason>.

How can you structure your user feedback into Wouldn’t It Be Cool Ifs?

When you do that, feedback like “Your Product needs an external service integration” becomes “Wouldn’t it be cool if your Product integrated with an external service?”

Now you have a new idea which is exciting, explorable, and actionable.

March 2, 2017
Create a Café Culture

I love coffee, and I adore my barista, Silas. He is a world championship winning barista, and runs one of the most celebrated boutique cafés in Australia.

Silas knows the secret to a great cup of coffee. He knows that it’s about more than the tamp, the pressure, the timing, or the latte art. The secret ingredient is community.

What makes Silas’ coffee so good isn’t the coffee itself, but the conversations that happen around every sip. Everything inside his café is setup just for you: So you can be inspired, laugh with friends, and create treasured memories.

Because what matters isn’t the product itself, but the experience that the product creates.

How can we create a cafe culture within our products?

What would a community sprint, rather than a development sprint, look like?

What if our people came for the community, instead of the product?

February 23, 2017
Shh…

Silence can be hard, but it doesn’t have to be. It’s like meeting new people, or pulling a bandaid, or writing. At first, it seems tough, daunting even. You (your lizard brain) questions whether or not you can actually do it. But, with a change in attitude, energy, identity, it’s easy.

Sound expert and conscious listening instructor, Julian Treasure, recommends spending just 10 minutes each day sitting in silence. Listening, and noticing the quiet.

Meditation helps you practice silence. It allows you to cultivate the skill to let thoughts and feelings bypass your brain. It teaches you how to regenerate and self heal.

Sabbath helps you practice silence. It doesn’t have to be religious, just one day a week set aside. No work, no habits, no phone, no internet. For an extra challenge: no writing. Just allow thoughts to germinate, settle, and maybe disappear. Just let them go.

We’re so busy continually sowing and harvesting, sowing and harvesting, that we never leave time for our thoughts to rest. They never have an opportunity to grow wild and drop their fruit and renew the soil, without being harvested.

February 20, 2017
The Illusion of Choice

I love a good card trick.

In one of my favourite trick endings, I’ll lay 6 cards out on the table, facedown. I secretly know the position of your chosen card. Then I’ll ask you to point to 3 of the cards.

If your card is one of the 3 you pointed at, I’ll take away the three you didn’t choose, letting you assume I was asking you which cards to keep. Otherwise, I’ll do the opposite, letting you assume I was asking you which cards to remove.

Repeat this step by pointing at 2 cards, and then again (if required) for the very last card. In the end, you feel like you’ve chosen exactly which card was left on the table.

We can apply this illusion of choice to the user interactions within our Product. We often see this when an app asks us for our review, either “Now”, or “Later”.

This can be implemented in any number of ways to influence the behaviour of our customers.

We just updated our platform with a new feature! Would you like a guided tour of the changes?

We had a problem processing your payment.

We received your request for a quote, but we need more information.

What user behaviour would you like to change? How can you use the illusion of choice, to help them make that change?

February 16, 2017
Data Means Nothing

Two shoe salesmen were sent into “darkest Africa” to feel out the potential shoe market. The first telegraphed home saying: it’s hopeless stop nobody here wears shoes. The second telegraphed back saying: it’s wonderful stop nobody has any shoes.

As Product Managers, we work with a lot of data. Sometimes we even hire a data scientist to go through our data and tell us what it means.

Framing is the lens through which we view data. Since we all have different brains (and hence different frames) the same data will always represent something different to different analysts. Data can be objective. Recommendations based on that data can never be.

Data can mean anything, therefore it means nothing.

How, then, can we extract meaning from a dataset? One very effective method is to look hidden assumptions.

Suppose your analytics show a temporary downtick in traffic during February. One might assume that this is simply a natural ebb, another may assume that February must be a low month in your industry, a third may assume that there was a technical error has since been resolved.

To extract meaning from these analytics, ask yourself:

What assumption am I making,
That I’m not aware I’m making,
That gives me what I see?

Challenging this assumption will help you learn something new about your product (a competitor launched, an industry event, a political influence), which you can then leverage to your advantage.

Props to Rosamund Stone Zander and Benjamin Zander for inspiration.

February 9, 2017

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